refizz identifies people as unique individuals but not copies. The burst of enthusiasm is followed by pleasant fragrance and distinctive packaging.
We helped refizz team embed the new attitude for the brand positioning, working to identify points for visual differentiation to enter the market.
Refizz is a new, gender-neutral and breaking-rule brand in the body wash industry for young people. It's full of energy, independence, self-sufficiency and even bold enough to throw down the gauntlet to the large corporative brands.
It neglects the established market rules and unites individuals who are ready to do the same. The brand cares for really important things, for the beauty of the world so created products that have less CO2 impact.